AI Insights · Timothy · April 2022
Top 5 Social Networking Apps on iOS in Israel for Q1 2022
Q1 2022 saw significant trends in weekly downloads, revenue, and active users for the top social networking apps on iOS in Israel. WhatsApp Messenger, Facebook, Telegram Messenger, Messenger, and Me - Caller ID led the charts.
In the first quarter of 2022, the iOS social networking landscape in Israel saw notable activity. The top five apps—WhatsApp Messenger, Facebook, Telegram Messenger, Messenger, and Me - Caller ID—exhibited various trends in weekly downloads, revenue, and active user metrics. Below, we delve into the performance of these apps.
WhatsApp Messenger maintained a strong presence in Israel with weekly downloads ranging from around 17K to 32K. Notably, downloads peaked at 32K in the week of February 7 and saw a significant dip to approximately 18.5K by the end of March. Weekly active users remained relatively stable, starting at 1.69M and ending the quarter at 1.71M.
Facebook also showed consistent performance. Weekly downloads fluctuated between 11K and 14.3K, with a notable drop to 11K in the last week of March. Revenue for Facebook saw peaks and troughs, starting at about $7.5K and closing the quarter at around $5.3K. Active users saw a steady increase, beginning at 1.70M and peaking at approximately 1.76M in early March before slightly declining to 1.72M by the end of the period.
Telegram Messenger experienced a surge in downloads, starting at 10K and peaking at 20K in the last week of March. Active users followed an upward trajectory, beginning at 484K and ending at roughly 530K, indicating growing popularity.
Messenger from Meta Platforms, Inc. saw its weekly downloads fluctuate between 9.3K and 12.4K, with a decline to 9.4K in the final week of March. Active users remained relatively stable, starting at 669K and ending at around 659K, with minor fluctuations throughout the quarter.
Lastly, Me - Caller ID saw moderate but consistent performance. Weekly downloads ranged from 5.7K to 7.7K, peaking in the week of March 21. Revenue showed growth, starting at $7K and reaching a peak of $11.3K in late February. Active users hovered around the 350K mark, showing slight variations throughout the quarter.
For more in-depth insights and detailed analytics, visit Sensor Tower.